Results
Evidence, presented the way a solicitor would want it
This service is new and has no law firm case to show yet, so what follows is the evidence we do have: measured outcomes from two businesses in another sector, where the method was the same. Each figure has its source, its period and its caveat on the same line. Where the outcome would not transfer to a firm, we say so. When the first firm's figures exist, they appear here with the same discipline, and only with the firm's consent.
The measurements
Eight figures, two businesses, one method
The first four are from a one-week fix of an existing site. The last four are from a site and profile built from nothing, measured over the first sixty days. Both are trade businesses, which matters for the map and reviews figures and matters less for speed, duplication and indexing.
| Measure | Before | After | Source | Kind |
|---|---|---|---|---|
| Homepage usable on a telephone | 11.0 s | 2.4 s | PageSpeed Insights, mobile, after deployment | Speed |
| PageSpeed mobile score | 65 | 96 | PageSpeed Insights | Speed |
| Duplication between area pages | 72% | 29% | Our masked-trigram test, repeatable | Content |
| Pages resubmitted for indexing | – | 44 | Search Console | Indexing |
| Clicks from Google, 30 days | 7 | 42 | Search Console, standing start | Visibility |
| Impressions, 30 days | 213 | 2,399 | Search Console | Visibility |
| Map pack position, main search | not listed | 3rd | Checked from a telephone in the town | Map |
| Google reviews | 1 | 11 | Google Business Profile, all invited at the end of jobs | Reputation |
What transfers to a firm
Speed, structure and indexing behave the same in every sector
A page-builder site that takes eleven seconds to become usable on a telephone loses the client whether they are buying a remap or instructing a conveyancer. Area pages that are 72% identical to each other are filtered by Google regardless of the trade. Pages that were never indexed do not rank for anyone. Those three fixes produce the same effect on a firm's site, and they are the first things the audit looks at.
The map-pack and review figures transfer in principle and not in scale. A firm has an office, so the profile is a storefront one and usually starts from more than one review; the competition in a town for “solicitors” is older and better established than for a specialist trade. We would expect the profile fixes to register in the same few weeks, and the climb to the top three to take longer.
Caveats, in full
The parts an advertisement would leave out
- Percentages from a standing start flatter: seven clicks to forty-two is a real change and a small number.
- The competitive search for the second business sits at position eleven with no clicks yet; that is the next six months of work, not a claim.
- The map-pack leader there has 235 reviews to this business's eleven; reviews, not the website, are now the limit.
- Speed and duplication figures were measured by us after our own deployment; anyone can repeat them with the same free tools, and we would rather they did.
- Neither business is a law firm, and we have not claimed otherwise anywhere on this site.
The monthly figures for a firm
What the partners see, and where it comes from
- Search Console
- Clicks and impressions for each practice search in each town; the firm has its own access.
- The map, by hand
- Position per office for the searches that matter, checked from a telephone in the town.
- Tracked enquiries
- Forms and calls with the practice area and the office attached.
- Reviews
- Count, pace and whether they mention the work, per office.
- Speed and accessibility
- PageSpeed and an accessibility pass each quarter.
- AI mentions
- Which prompts name the firm, checked monthly and recorded.
Absent by design
- Testimonials without a name, a firm and a date
- Percentages without the two numbers behind them
- Ranking screenshots from a tool set to another country
- Logos of firms that were never clients
- A counter of clients served that climbs on its own
The method behind the figures is on the SEO page.
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Send the firm's site and your town. You get the audit, a fixed price, and, if you go ahead, the firm's figures here with the caveats attached.