Worked example
Worked example: a new family-law boutique, the divorce cost question, and the fixed-fee page that answers it
A worked example, labelled as one: no family-law client is published here yet. The practice is a composite of the family pages we audited for the family page on this site; the plan is what we would do; the results are expectations, marked as such. Family law is not among the services for which the transparency rules require published prices, which is exactly why a practice that publishes them stands out.
The starting point: two solicitors who left a larger firm, a site that explains the divorce process in careful prose and says nothing about what anything costs, and a Search Console that shows the practice name and \u201cdivorce solicitors [town]\u201d at position 40.
By Daniel Stoychev, Webso Digital · 6 October 2026
2,900
searches a month for divorce cost uk, Planner
4,400
for divorce solicitors near me
0
fees on the site
1
page that would change that
The page
Divorce costs, said plainly, with what is fixed and what is not
The fixed fee for the application
A figure for handling an uncontested application from start to final order, what it includes, and the court fee stated separately with a link to GOV.UK for the current amount, because it changes and the page should not.
The finances, honestly
That a financial order is separate, that a consent order has a fixed fee where the terms are agreed, and that contested finances are charged by the hour with the rate and a realistic range for the common situations.
Children, carefully
That arrangements for children are a separate matter, what mediation involves and when it is required before court, and the fee for the first meeting.
The first call
A fixed-fee first appointment with what it covers, or a free one if the practice chooses, stated as a figure and a length of time. The person searching at midnight needs to know what ringing costs.
Who you will speak to
The two solicitors by name, their qualifications, their accreditations, and a sentence from each about how they work. A family client is choosing a person for the worst year of their life.
What the page does not do
It does not promise outcomes, timescales it cannot control, or that anything is simple. The honesty is the point and it is what the reviews later mention.
What we would expect, labelled as expectation
First for the cost question, because almost nobody answers it
\u201cDivorce cost UK\u201d is searched 2,900 times a month and the first page is national guides and comparison sites; a practice page that answers it with its own figures competes for the town version within weeks on an established domain, and the fixed-fee passage is the one the AI assistants quote when someone asks what a divorce costs. The near-me search is decided by the Google profile and its reviews, and a profile whose reviews mention the fixed fee and the solicitor by name wins it.
The measure is first appointments booked from the page, which the booking form counts, and the honesty of the page is measured by the reviews a year later.
Your firm, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep and a page-by-page crawl are free to repeat on any firm's site. We run them before quoting, and you get the numbers whether or not you instruct us.
How to read this page
- The practice is a composite; no firm is named, described or implied.
- Fees are illustrative; the point is that a figure is published with what it includes. Nothing here is legal advice.
- The results are expectations, labelled as such; the measure is first appointments booked from the page.
See what is stopping the law firm from ranking
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