Websites for family law solicitors
Websites for family law solicitors: written for the person reading at midnight
A family law client arrives frightened, at a strange hour, on a telephone, and reads three firms' pages before deciding whether to ring anyone. The page that explains the first step calmly, says what it costs, shows a person's face and makes contact feel safe gets the call. We build that page for each kind of matter, with the fee options you offer, the people who do the work and a first contact that asks for as little as possible.
The pages
A page per kind of matter, because that is what people search for
Divorce, finances, children, agreements. Each has its own search, its own fears and its own first step, and each deserves a page written for it.
- Divorce and dissolution
- The no-fault process in plain steps, the timescale, what it costs at each stage, and what the firm does that the online services do not. Calm, not clinical.
- Finances on separation
- What a financial order is, why an agreement needs one, mediation, the court route, and the costs logic. The page that turns a worried reader into a first appointment.
- Children
- Arrangements, disputes, relocation. The tone matters more here than anywhere: what the law asks, what the firm does first, and what the client can do tonight.
- Cohabitation and pre-nuptial agreements
- The planning side. Lower urgency, higher value, and searched for by people who have decided to do something.
The first contact
Four things that decide whether a frightened reader rings
None of them is a design flourish. All of them are absent from most family law pages we audit.
- The first-step page
- What happens on the first call, what to bring, what it costs, and that nothing is decided in that meeting. The page that lowers the barrier to ringing.
- Fixed fees where you offer them
- An initial meeting at a fixed fee, a fixed-fee divorce, a consent order. Shown plainly, with what is and is not included.
- The people
- Photographs taken this year, Resolution membership, accreditations, the kinds of matter each person takes, and a sentence about how they work.
- A safe way to make contact
- A form that asks the minimum, a note on confidentiality, a direct line, and a call-back option for people who cannot talk at home.
Reviews and proof
The evidence a family client looks for is different
Not the number of reviews; the tone of them. “She explained everything and never made me feel stupid” does more than fifty stars. We build the review routine around the end of the matter, with the wording that gets that kind of review, and we show them on the practice page with dates, not in a carousel in the footer. Resolution membership, accreditations and the Legal Ombudsman information sit beside them, because trust is the whole sale.
The reviews routineWhat sits on every family page
- The first step, in three sentences, and what it costs
- The process for that matter, honestly, with timescales
- Fixed-fee options and the basis of hourly charges
- The person, with a photograph and how they work
- Two reviews from that kind of matter, with dates
- A contact form that asks the minimum, and a call-back option
Questions firms ask us
Family law clients are in distress. Does the tone of a website really matter?
It decides the call. A family page that reads like a brochure loses to one that says, in plain words, what happens first, what it costs and that the reader is not the only person this has happened to. We write for the person reading it at midnight.
Should we publish fees for family work?
Family work is not one of the services the Transparency Rules require prices for, but firms that show fixed-fee options and the basis of hourly charges win more first appointments, because cost is the first fear. Show what you can, explain the rest.
How do we show Resolution membership properly?
On the practice page, on each member's profile, and in the footer, with a sentence on what the code of practice means for a client. Most firms hide it in a logo strip; it is a reason to instruct.
Can the site take bookings for the first appointment?
Yes, with a calendar link for each fee earner or a shared diary, and a fee taken online where you charge one. A client who can book at eleven at night without speaking to anyone is a client who books.
Get the family clients who read three firms and rang none
Send your site, or say you have none, and your town. You get a review of what a frightened reader sees, and a quote for the pages that make them ring.