Service
SEO for solicitors: department by department, office by office, with the fee on the page
A law firm is several businesses under one name, and Google treats them that way. Conveyancing competes with national conveyancers; probate with directories; family with regional firms. Each department needs its own page with the fee on it, each office its own profile, and all of it needs reviews arriving at the end of matters and a record that agrees everywhere Google reads. That is the monthly work, from £399 a month, prices published.
Department by department
Who holds each practice search now, and what moves a local firm past them
| Department | Who is on page one | What wins | Timescale |
|---|---|---|---|
| Conveyancing | National conveyancers, comparison sites, estate agents' partners | The fee on the page, a quote in minutes, the CQS badge, reviews naming the agent and the town | Slow: months, sometimes a year in a city |
| Wills, LPAs, probate | Directories, will-writers, one-page firm sites | Probate fees as a readable page, the process in plain steps, a home-visit line, an appointment link | Months; often room in the town |
| Family | Larger regional firms, online divorce services | Calm first-step pages per matter, fixed-fee options, Resolution membership, reviews about tone | Months; wins on clarity |
| Employment | Claims companies, trade-union-linked firms | The time limits explained plainly, employee and employer pages kept separate, quick contact | Months; specific searches move faster |
| Commercial | Regional firms, accountants' referrals | Sector pages with named work, the people, the referrer's questions answered | Referral-led; search is secondary |
The first year
What happens, month by month
Profiles first because they move fastest, pages second because they take a season, reviews throughout because they decide the map once an office is in it, and the figures every month because a report the partners cannot check is a story.
Month 1
Office profiles rebuilt, one per address. The site's titles, indexing and speed corrected. Search Console shared with the partners. The review routine agreed with each department.
Month 2
The first practice pages rewritten or added where they were missing, fees on them. Register and directory entries reconciled to the site. Reviews replied to.
Month 3
Four weeks of Search Console on the new pages. Titles adjusted where pages are shown and not clicked. One new page for the search the figures say clients make most. The report says whether it is on course.
Months 4 to 6
A page or guide a month, entries monthly, reviews steady. Map movement for the offices in most towns. First instructions the firm can trace. The month-six conversation: continue, change tier, or stop.
Months 7 to 12
The crowded searches, conveyancing above all, move in this window. Guides begin to be cited in AI answers. The report tracks instructions against cost.
Where it fits
The firms it suits
The high-street firm that lives on referral and wants the referral to end at its own site rather than a comparison page. The firm with one strong department and two quiet ones, that wants to choose which grows. The firm in a town where a national conveyancer holds page one, which is a longer road and described as such in the audit. The firm with two or three offices, each of which Google treats as its own business.
It suits a firm less well where referral fills the diary and nobody wants the mix to change; there, the site and the profiles alone are the right purchase, and we say so. The tiers are on the pricing page.
Declined
Work we will not do for a firm, whatever the fee
Town pages on a template, because Google's scaled-content policy filters them and the genuine pages sink with them. Keywords added to the firm's name on a profile, because the profile is suspended for it. Reviews that are bought, written in-house, or invited only from the satisfied, because the first two breach Google's policy and the last breaches consumer law. Promises of page one, because nobody controls Google. And rewriting a page that already brings instructions on the strength of a checklist.
Questions firms ask us
What arrives each month?
Profile upkeep and review replies per office; a practice, area or guide page most months; the register and directory entries reconciled; a technical check for speed, indexing and accessibility; and a two-page report from Search Console written by the person who did the work, including what we chose not to change.
When does it bring instructions?
The profiles move in weeks. A new practice page settles in three to six months, longer where national conveyancers or claims firms hold the page. Wills, probate and employment often have room; conveyancing and personal injury are crowded. The audit says which applies to your towns.
Two offices: one retainer?
One retainer, two sets of profiles and pages, because Google treats each office as a separate business. That is the Multi-office tier.
Who writes the pages?
We do, after a call with the fee earner, and the firm checks every page before it goes live. Anything regulatory is confirmed by the COLP. Nothing is machine-written and nothing is copied from another firm.
And if the firm stops?
The site, the profiles, the pages and the reviews stay with the firm. Nothing is withheld. The monthly additions stop and the growth slows.
See what stands between the firm and page one
Send us the firm's website and the town. You get a plain-English audit, department by department, of where the firm sits against the practices already ranking, and a fixed price.