Guides
Seven guides for partners and practice managers, without the jargon
7 guides, each answering a question we are asked on the first call, from what we see in Search Console, office profiles and the Transparency Rules of firms we audit. Regulatory points are described from the rules and point at the SRA for the current text. No prices, no filler.
How law firms get clients from Google in 2026
Each practice area reaches Google its own way: conveyancing on price, probate through the family, PI after the referral-fee ban. What wins each one.
7 min read
Google Business Profile for solicitors: one office, one profile, set up to rank
A law firm's Google Business Profile checklist: 1 profile per office, categories per practice area, services with the published fees, hours, reviews.
7 min read
Why your law firm website gets no enquiries, and what fixes it
Where a firm's web enquiries are lost: not found, found but not trusted, trusted but no way to act, or dropped at intake. A test for each, and the fix.
7 min read
Find a Solicitor, ReviewSolicitors or your own website: what each sends a firm
What Find a Solicitor and ReviewSolicitors send a law firm, why the client still checks the firm's own site, and how to use each without depending on it.
7 min read
How much should a law firm spend on a website and SEO? Work it out one department at a time
Set a law firm's website and SEO budget from each department's fee per matter, conversion and spare fee-earner hours, plus the internal time it takes.
7 min read
Client reviews for solicitors: which platform, which matters, and where confidentiality draws the line
Which review platforms matter to a law firm, which matters to ask on, how settlement terms and confidentiality limit a review, and what UK law now bans.
7 min read
The SRA Transparency Rules and your website: what to publish, where, and how to make it rank
What the SRA Transparency Rules require online, for which services, the SRA badge and complaints information, and how to write it so it ranks.
8 min read
Conveyancing quote: 2,400 searches a month, the price information the SRA requires on the page, and the instant quote that converts
Conveyancing quote: 2,400 searches a month. What the SRA Transparency Rules require on the page, the calculator that meets them, and the stages timeline.
8 min read
Divorce cost: 2,900 searches a month, a service outside the mandatory price list, and the fixed-fee page that wins it anyway
Divorce cost UK: 2,900 searches a month, a service outside the SRA's mandatory price list. The fixed-fee page that wins it, what to fix and what not to.
7 min read
No win no fee: 12,100 searches a month for a phrase everyone uses and nobody explains, and the page that does
No win no fee: 12,100 searches a month for a phrase nobody explains. The success fee and deductions to state, the 2021 small-claims route, the honest page.
8 min read
Will writing: 6,600 searches a month, the unregulated competition, and the one thing a solicitor's page can say that theirs cannot
Will writing service: 6,600 searches a month, and will writing is unregulated. The page that prices a simple will and says what SRA regulation means.
7 min read
See what is stopping the law firm from ranking
Send us the firm's website and your town. You get a plain-English review of what a client sees, what the rules require, what Google sees, and a fixed price. No pressure, no long contract.