Why your law firm website gets no enquiries, and what fixes it
Eight reasons a firm's website is live but silent: people hidden, fees in a PDF, one page for every service, a form to a general inbox.
By Daniel Stoychev, Webso Digital · 30 August 2026 · 7 min read
A law firm website that is live and gets no enquiries usually has one of eight problems, and most have three: the people are hidden, the fees are in a PDF, one page lists every service, the form goes to a general inbox, the site is slow on a telephone, the reviews have no dates, the number is not one tap, and the Google profile points somewhere else. None is expensive to fix. Here is how to tell which you have.
1. The people are hidden
A client instructs a person, not a firm. A site with no photographs, no qualifications and no sense of who will pick up the file loses to one with a face, a year of admission and a sentence about how that person works. The fix is a profile per fee earner, with a photograph taken this year.
2. The fees are in a PDF
The Transparency Rules are met with a document in the footer that nobody opens, including the client whose first question is the cost. The same information written into the practice page, in plain words, answers the question, satisfies the rule and ranks for "how much does conveyancing cost".
3. One page lists every service
"Our services: conveyancing, wills, probate, family, employment, litigation" on one page cannot rank for any of them and does not reassure the client who wants one of them. A page per practice area, with the process, the people and the fee, does both.
4. The form goes to a general inbox
Send yourself a test enquiry. If it lands in an inbox checked twice a day, or in spam, or nowhere, that is where the enquiries went. The fix is forms routed by practice area to the fee earner and a same-day acknowledgement to the client, tested every quarter.
5. Slow on a telephone
Most clients look you up on a telephone in the evening. A site that takes eight seconds to become readable loses them before the first paragraph. Test it with PageSpeed Insights on mobile; under 90 is fine, under 60 is costing you instructions. Usually the cause is a page builder underneath and photographs uploaded at full size.
6. The reviews have no dates
"Excellent service, highly recommended" in a carousel with no name, no matter type and no date proves nothing, and clients know it. Reviews pulled from Google or ReviewSolicitors with the date and the kind of matter, shown on the relevant practice page, are proof.
7. The number is not one tap
On a telephone the number must be a tap-to-call link in the header of every page, and it must reach a person. A number in an image, a switchboard that goes to voicemail at 5:31, or a contact page two taps away is a lost instruction.
8. The Google profile points somewhere else
One profile for the firm rather than per office, pointing at the homepage, with categories from years ago. The profiles send the town's searches; if they send them to the wrong place, or do not exist for two of the offices, the site never sees them.
Diagnosis in ten minutes: run PageSpeed on your telephone, send yourself an enquiry, search the firm's name from a telephone and look at what Google shows first, and count the faces on the site. If any of the four fails, that is where the enquiries went.
Fix or rebuild?
If the site is on a modern build and the problems are people, fees, pages and the forms, fix it. If it is a page-builder template from years ago with stock photographs and a plugin stack, the fix costs more than the rebuild and still loads slowly. We say which in the audit, and a fair number of the sites we look at are sound and the profiles are the problem.
Questions on this topic
The site looks fine to the partners. How do we know it is the problem?
Look at it on a telephone, on 4G, not on the office wifi. Then send yourself an enquiry. Then search the firm's name from a telephone and see what Google shows first. The partners' view on a large screen is not the client's.
Is it the site or the Google profiles?
If searching the name shows a profile per office with the right categories and reviews, and the site is what disappoints, it is the site. If the profiles are missing, merged or wrong, fix those first; it is faster and often enough.
How much traffic should a firm's site get?
Less than you think, and it does not matter. Sixty visits a month from the right searches in your towns, converting one in ten, is a department's pipeline. Ten thousand visits to a blog about a change in the law is not.
Can we fix these ourselves?
The form test, the profile links and the photographs, yes, this month. Pages per practice area, speed and structured data need someone who builds sites. The audit tells you which of the eight you have.