Conveyancing quote: 2,400 searches a month, the price information the SRA requires on the page, and the instant quote that converts

"Conveyancing quote" is searched about 2,400 times a month in the UK, "conveyancing solicitors near me" 5,400 and "conveyancing solicitors" 9,900 (Google Keyword Planner, UK, twelve months to August 2026). The person typing the first has an offer accepted or a buyer found and wants a figure tonight. The SRA Transparency Rules already require a firm offering residential conveyancing to publish its price information on the website: the total cost or a range, the basis of charging, the disbursements with their figures, VAT, who does the work and their qualifications, the stages and the timescales. Most firms meet that with a PDF nobody opens. The page that wins the search puts the same information on screen, adds a calculator that gives a figure for a sale or a purchase at a given price, and shows the stages as a timeline, because the client's fear is the wait and the page that names it is the one they instruct.

What the rules require, in plain words

The SRA's transparency rules list the services for which price information must be published for individuals: residential conveyancing, uncontested probate, immigration applications and appeals excluding asylum, motoring offences in the magistrates' court, and unfair or wrongful dismissal claims; and for businesses, employment defence, debt recovery up to £100,000 and licensing applications. For each, rule 1.5 requires the total cost or, where that is not practicable, the average cost or a range; the basis of the charges including hourly rates or fixed fees; the experience and qualifications of the people doing the work and their supervisors; the disbursements and their costs; the VAT treatment; the scope, the key stages and the likely timescales; and, where relevant, the circumstances in which a conditional or damages-based fee is payable. That is the regulator's list as read on 6 October 2026; the guide on this site on the rules links to the SRA's own page, and this is not legal advice.

Read as a web page rather than as a compliance task, the list is a conveyancing page that converts: a price, a breakdown, a named conveyancer, a timeline. The rules describe the page clients wanted anyway.

The calculator, and why a PDF loses

The page, screen by screen

1. The heading names the service and the area, and the first screen carries the calculator: property price, sale or purchase, freehold or leasehold, mortgage, and a figure with the breakdown and a button to email it.
2. The price information in full below it: the fee, the disbursements itemised with figures (searches, Land Registry, bank transfer, ID checks), VAT stated, and what is not included.
3. The stages as a timeline: instruction, searches, enquiries, exchange, completion, with the usual weeks and the common delays named (a chain, a leasehold management pack, a missing document).
4. The people: the conveyancer and the assistant by name, their qualifications and years, a photograph. The rules ask who does the work; the client wants to know who will ring.
5. The questions: gifted deposits, help-to-buy and shared ownership, leasehold, indemnity policies, what happens on completion day, moving dates. Each is a search.
6. The reviews, asked for at completion with the request to say what the move was, because "completed our sale in eight weeks" is the sentence the next searcher reads.

Open your own conveyancing page on a phone and try to get a figure without ringing. If you cannot, the 2,400 people a month who searched "conveyancing quote" cannot either, and the firm with the calculator has them.

Leasehold, said separately

The leasehold purchase is where quotes go wrong and reviews get written. The management pack, the notice fees, the deed of covenant, the ground rent and service charge enquiries, the lease extension question: each is a disbursement or a delay the client did not expect, and a quote that did not mention them reads as a trick at exchange. Give leasehold its own section with the extra disbursements named and the extra weeks stated, and let the calculator ask the freehold-or-leasehold question first, because the honest figure for a flat is higher and the client who sees it on the page does not feel ambushed by it later.

Say also what you check on a lease and what you cannot fix: a short lease, an onerous ground rent, a management company that does not answer. The client who is told that on the page trusts the firm that told them.

Where the enquiries also come from

Estate agents and mortgage brokers refer most conveyancing, and the referral still ends on your page: the client checks the quote and the reviews before accepting the recommendation. The comparison sites take the bare "conveyancing quote" search nationally; the local firm wins the town version and the near-me search through the Google Business Profile, which needs conveyancing listed as a service and reviews that mention a move. The quote page is also what the AI assistants quote when someone asks what conveyancing costs in your town, if the figures are on the page rather than in a file.

What to expect

A conveyancing page with the price information on screen and a calculator usually shows for the town searches within weeks on an established firm's site, and the quote searches follow as the page gathers reviews. The measure is quotes generated on the page per week and the share that become instructions, which the calculator makes countable from the first day.