Worked example
Worked example: a high-street conveyancing team, 5,400 near-me searches, and the quote page that complies and converts
A worked example, labelled as one: no conveyancing client is published here yet. The firm is a composite of the conveyancing pages we audited for the conveyancing page on this site; the plan is what we would do; the SRA requirements referred to are the regulator\u2019s own, linked from the transparency guide on this site, and nothing here is legal advice.
The starting point: a three-partner high-street firm with a busy conveyancing team, a page that says \u201ccontact us for a quote\u201d above a PDF price list that satisfies the rules and nobody reads, and a Search Console that shows the firm\u2019s name and nothing with \u201cconveyancing\u201d in it.
By Daniel Stoychev, Webso Digital · 6 October 2026
5,400
searches a month for conveyancing solicitors near me, Planner
2,400
for conveyancing quote
1
PDF price list on the page
0
quotes a visitor can get without ringing
What changes
From a PDF to a page that quotes, stages and reassures
- 1
The price information comes out of the PDF and onto the page
Total cost or a range for a sale and a purchase, the disbursements listed with their figures, VAT stated, who does the work and their qualifications, the stages and the usual timescales. The rules require it; the page makes it readable.
- 2
The instant quote is added
Property price, sale or purchase, freehold or leasehold, mortgage or not: a figure on screen with the breakdown, and a button to email it. The client who gets a figure at ten at night instructs the firm that gave it.
- 3
The stages become a timeline
Instruction, searches, enquiries, exchange, completion, in the order they happen, with the usual weeks and the things that delay them. The client\u2019s fear is the wait, and the page that names it is trusted.
- 4
The people appear
The conveyancer and the assistant by name, with qualifications and a photograph, because the rules ask who does the work and the client wants to know who will ring them.
- 5
The questions get a block
Gifted deposits, help to buy, leasehold, searches, indemnity policies, what happens on completion day. Each is a search, each has a plain answer.
- 6
The reviews mention conveyancing
Asked for at completion, with the request to say what the move was. \u201cCompleted our sale in Hale in eight weeks\u201d is the sentence the next searcher reads.
What we would expect, labelled as expectation
The quote page is found for the quote search, and the timeline is what gets quoted
\u201cConveyancing quote\u201d is searched 2,400 times a month and almost every result on the first page is a comparison site or a national firm with a calculator. A local firm with its own calculator and a readable price page competes for the town version of that search within weeks on an established domain, and the stages timeline is the passage the AI assistants quote when someone asks how long conveyancing takes.
The measure is the one the firm does not have today: quotes generated on the page per week, and the share that become instructions. If quotes arrive and instructions do not, the price is the first thing to look at, and it is a figure on a page, not a project.
Your firm, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep and a page-by-page crawl are free to repeat on any firm's site. We run them before quoting, and you get the numbers whether or not you instruct us.
How to read this page
- The firm is a composite; no law firm is named, described or implied.
- The transparency requirements are the SRA\u2019s own and are linked from the guide on this site; this page is not legal advice.
- The results are expectations, labelled as such; the measure is quotes generated on the page and instructions that follow them.
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